The Book Of Love

The genesis of this initiative stemmed from the desire to offer users a tangible memento that enriches their homes or serves as heartfelt gifts, nurturing enduring emotional connections. The ultimate aim is to enable users to effortlessly create, receive, and share their cherished memories, fostering enduring emotional connections.

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User Research Insights:

‍A comprehensive study was conducted involving six participants, comprising a diverse group of 2 males, 2 females, and 2 non-binary individuals, with ages ranging from 18 to 50. Additionally, 3 participants faced reduced mobility.

We identified two different user personas:

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The project started with digital wireframes:

These digital wireframes derive from the paper ones and include all the steps to customise the product and complete the order.

That later evolved into mockups:

After reviewing the wireframes, they were improved into a hi-fi prototype to match the users’ needs and requests, so that the product could work without any issues.

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‍Pain points highlighted during the usability study included:

1. Profile Icon Accessibility: Participants faced difficulties in accessing the profile icon due to its low placement, particularly impacting users with mobility challenges.
2. Utility for Varied Messaging Frequency: Users who infrequently sent text messages found the product less useful, indicating the need to cater to varying communication preferences.
3. Product Story and Description: Participants expressed the need for a more comprehensive product story and description to better understand and engage with the platform.

Solutions Implemented:

‍Following the identified pain points, solutions were proposed and implemented to improve the user experience:

1. Repositioning Profile Icon: The profile icon was repositioned for improved accessibility, ensuring all users, including those with reduced mobility, could easily access it.
2. Enhanced Communication Preferences: Potential enhancements were introduced to accommodate users with varying messaging frequencies, optimizing the product's usefulness for a wider user base by adding the possibility to insert small notes, cards, paste photos and write thoughts directly on the pages.
3. Comprehensive Product Story: Descriptive elements about the project, the book itself and its objective were added to the platform to enhance user comprehension and engagement with the product.

Before And After The Usability Studies:

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• The profile icon was repositioned and a description was added underneath it to ensure that every user could easily access it.
• The colours were made more vibrant and now create a more pleasurable visual experience.

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• The boxes were rounded and modernised.
• A place in which it is now possible to add notes, cards and thoughts was added.
• The buttons were updated.

• The "About Us" page was created and now includes a thorough description of what the product is all about and how and why the creators got this idea.
• Weekly blogposts were added and they provide different insights and interesting contents.

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‍Project Takeaways:

‍This project revealed that The Book Of Love isn't just a book but a cherished object encapsulating precious memories shared with significant others, family, or friends. It emphasized the importance of considering diverse user needs and ensuring accessibility for all. Furthermore, it underscored the critical role of user feedback in creating a universally enjoyable product.

It has been a learning experience, highlighting the significance of catering to various user needs and ensuring accessibility for all. The Book Of Love stands as a testament to the power of personalization, fostering enduring emotional connections through cherished memories.

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